Today Yahoo! announce the acquisition of IntoNow, “a platform and companion TV application based on real time indexing of television that deepens the connections between audiences, television content and advertisers.” This really looks like a full swing into the social side of television for Yahoo. Through this technology, should allow users to really engage with others on their favorite shows. Currently, the IntoNow application is being used with Netflix, Twitter, Facebook, and iTunes.
According to the press release,
“Relying on social channels as a means for discovering content – whether it’s on a PC, mobile device, or TV – is rapidly on the rise. IntoNow’s technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content,” said Bill Shaughnessy, SVP of Global Product Management at Yahoo!. “The IntoNow application the team has built clearly demonstrates the opportunities the technology presents across Yahoo!’s network, especially in regards to our video content, search, mobile and Connected TV experiences. We are excited to have the IntoNow team join Yahoo! as we continue to build out these experiences.”
It’ll be interesting to see the forward movement of IntoNow now that Yahoo! has taken over. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).