According to a report by Reuters, Apple has completed work on their very own online music storage service similar Amazon’s Cloud Drive which they launched recently. Apple’s solution will allow iTunes customers to store their songs in Apple’s cloud and then access them from anywhere they have Internet access. Contrary to Amazon’s approach, it looks like major music labels are lining up in hopes of securing a licensing deal with Apple before the new service is launched. Amazon on the other hand choose not to negotiate any kind of licensing arrangement which infuriated music companies and led to threats of possible legal action though none of them have done so to date. It doesn’t look like any of the labels will pursue action as Amazon held meetings with some record companies last week to reach an agreement on a more advanced version of the initial service which should appease them.
If Apple does jump into this game in the near future then it should position them head to head with Amazon. The only major player that we are still waiting on is Google who had hoped to launch its music service as far back as Christmas 2010. There are several different rumors why Google hasn’t launched its service yet but the most reasonable one is that they just aren’t sure how they want to deploy it, either as a service similar to Amazon and Apple’s rumored solution or something subscription based.
So there you have it, it looks like the online music storage war is really on now, the only question now is who will end up leading the pack. Apple will of course have a large built-in user base for their service because of all the iPhone, iPad and iPod Touch users they currently have but ultimately I think that Amazon is the most well positioned to really dominate this market. The infrastructure they have built for their Amazon Web Services offerings give them the capacity and capability to deliver the most flexible and robust solution the quickest. My guess is that Apple’s will be the most slick though. My biggest problem with any of these solutions is that the record labels want to tell me what I can do with music that I already own and the service providers having to give in to them. I should be able to upload and listen to music that I legally bought from anywhere I want to. Anyway, there you have it now tell us what you think about this latest development?