Electronic Arts just announced today that Tiger Woods PGA TOUR generated its largest first week at retail in the franchise’s 14-year history (March 29 – April 5), primarily driven by Tiger Woods PGA TOUR 12: The Masters. Not bad, not bad at all. Based on internal estimates, Tiger Woods PGA TOUR 12: The Masters sold through approximately 225,000 units and outperformed previous week-one record sales (Tiger Woods PGA TOUR 08 in 2007) by 17 percent in North America. Furthermore, year over year, week one console digital revenue for the franchise is estimated to have increased over 200 percent. Additionally, Tiger Woods PGA TOUR 12 on iPhone and iPad was the #1 top grossing sports game application on iTunes the day it launched and throughout week one.
Tiger Woods PGA TOUR 12: The Masters has reached a series of gameplay milestones since its launch on March 29, including:
- More than 7 million games played on all courses.
- On consoles, fans played the equivalent of 2,515 PGA TOUR seasons in online tournaments.
- Over 184 million golf shots taken, 1.5 million achievements and trophies unlocked and 12 million course mastery objectives completed.
In addition to the opportunity to play Augusta National Golf Club, Tiger Woods PGA TOUR 12: The Masters offers a series of enhanced and innovative features, including a completely revamped career mode, all-new caddie system, fresh broadcast presentation and the opportunity to relive each of Tiger’s four wins at the Masters in the “Tiger at the Masters” mode.