According to the latest report by Gartner, Apple’s iOS will continue to dominate the worldwide media tablet market through at least 2015. This year alone, iOS will account for 69% of all media tablets sold in 2011. That’s huge, nearly 70% of all tablets sold this year with either be an iPad or an iPad 2. By 2015, Apple will face increased completion and will lose market share but even then will still represent 47% of the worldwide media tablet market. Not to be outdone, Google’s Android OS is forecast to increase its worldwide market share of the tablet market from a respectable 20% in 2011 to 39% in 2015. Gartner noted that Google’s decision to change direction on the “openness” of Honeycomb will prevent fragmentation but will slow put a hold on its price decline and eventually cap market share. So essentially by 2015 two platforms will represent over three-fourths of the entire tablet market.
An interesting note that came out of the report was insight from, Carolina Milanesi, research vice president at Gartner, who said when more people start to choose tablets they will lean toward tablets with the same OS as their smartphone for the obvious compatibility benefits. They went on to say that this want for compatibility and sharing may override any kind of loyalty towards a particular hardware brand when it comes to making purchasing decisions. This a key observation and right on the money because iPhone owners tend to buy iPads and while not true quite yet I think that as Android continues to mature Android owners will buy Android based tablets.
At this point you have to take this prediction at face value but it seems about right. There could be a player isn’t currently on the map that comes out and does it better. Gartner analysts said platforms such as MeeGo and WebOS, which currently have a weak presence in the smartphone market, will have a limited appeal unless they can grow that business. Guess we will have to wait and see but in the meantime what do you all think of that much of the market being controlled by two companies? This report pretty much says that you can either go Android or iOS, which will you choose?