StumbleUpon is now doing more than 1 billion stumbles per month. For those of you that aren’t familiar with StumbleUpon it’s a discovery and recommendation engine that you tell what you like it kind of bounces you around the web to things that should fit your interest. If you are looking for a fresh perspective on your area of interest, try it sometime. What makes this even more impressive is they managed to add 200 million additional stumbles in only a month after announcing last month they had topped the 800 million mark.
This is very, very impressive, especially considering that a few years ago people were ready to write StumbleUpon off, saying it really didn’t have a place in today’s web with the likes of Twitter, Facebook and others. I guess those folks were wrong. It should also be noted that they also just closed a second round of funding in March pulling in around $17 million in financing. Now that seems like nothing compared to the numbers you hear about Facebook and Groupon raising but it’s still very impressive. The thing you have to appreciate about StumbleUpon is that they have stuck to what they do best and haven’t gotten pulled into a trying to be something they aren’t.
StumbleUpon growth is impressive and yet much more under the radar than some of these other companies. It’s this kind of growth that will pretty much assure that StumbleUpon doesn’t make it out of the year without being acquired (again) by a bigger player. The thing that makes StumbleUpon so great is that it isn’t intimidating anyone can install the plug-in in their browser and then click the stumble button. It’s fun because you never know where you might end up.
As you rate more sites with a simple thumbs-up or thumbs-down vote, StumbleUpon gets even better at knowing what you like and so the experience gets even better. I use StumbleUpon all the time, especially when I get bored with my normal hangouts, I hit the button and off I go. StumbleUpon makes its money off of very strategic advertising, some of the sites you get stumbled to are paid sites but you more than likely won’t know it because it uses the same preferences for everything else to show you those too. For the likes of me I can’t figure out why any of the bigger companies haven’t knocked this off yet, though it would be very hard to deny that you had ripped off the idea I suppose.
If StumbleUpon keeps doing what they are doing and keep it simple I see no reason why the growth won’t continue. So who here uses StumbleUpon and what do you think of it?