So if you haven’t seen this Dead Island trailer yet then make sure you check it out at the bottom of this post. The trailer has created so much of a buzz that Deep Silver is reportedly already fielding movie offers. But I digress, after watching the trailer people wanted to know how they came up with it, what inspired it. Today Deep Silver gave us our answers.
The trailer, which was directed by Axis owner and director Stuart Aitken and to date has gotten over 2.5 million YouTube plays. Aitken and Axis Producer Andrew Pearce worked with the Deep Silver brand team who had a very clear message that they wanted to project for the game. Dead Island is not just another zombie shoot ‘em up, it is going to be more real, more visceral.
“Deep Silver were really keen to create something different, something that would really stand out and when they put forward the initial idea for the ‘reverse’ sequence I saw the seed of something great there.” said Axis director Stuart Aitken.
Aitken went on to take that seed and evolve it into a complex trailer that conveys not only the horror and brutality that comes from the human nature of zombies but captured an emotional thread not normally expected in video games. It is this emotion that has been key to the trailers success.
“We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island. With the help of Axis and the great collaboration between our cinematic Director, Anton Borkel and his team and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that – for us – was beyond words.” said Global Business Development Director and acting producer on the project Malte Wagener of Deep Silver. The Axis team brought in motion capture experts Audiomotion and Dimensional Imaging to capture the character performances and Savalas for music composition and sound design.