At the Mobile World Congress (MWC) 2011 in Barcelona, LG Electronics (LG) revealed that it was targeting sales of 150 million mobile phones this year, a 30 percent increase year-on-year with smartphones accounting for 20 percent of total sales. The company is targeting a four-fold rise in smartphone sales to more than 30 million units, 50 percent of its total revenues. LG plans to achieve this with the launch of 20 smartphone models globally in 2011.
To offer customers a clear and superior choice, LG is drawing on technological superiority by introducing phones with dual-core processors, 4G LTE (Long Term Evolution) and 3D technology for its high-end smartphones. That’s a big target for LG but with heavy investments in 4G LTE, 3D and some very high end hardware they just might do it. What do you think, is LG betting too big or are they going to pull it off?