Angry Birds Rio Launching March 22nd, Hidden Level Will Be Revealed During The Super Bowl

Share And Comment

The Angry Birds Rio edition hasn’t even been launched yet, but we are already talking about some hidden goodies. Here is how the press release states it:

This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code. Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO.  That level will take you to a RIO sweepstakes. The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22.  That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

So there you have it! A release date and a hidden level for the treasure hunters! If you didn’t already have a reason to watch the Super Bowl, maybe you do now. Once you get it, if you get it, come back by and let us know about it. For more information after the Super Bowl, visit www.youtube.com/officialriomovie. Full Press Release Below

[spoiler]WATCH AND UNCOVER HIDDEN CODE IN

SUPER BOWL SPOT FOR RIO –

20TH CENTURY FOX’S ANIMATED MOTION PICTURE EVENT

CODE UNLOCKS DETAILS TO A SPECIAL LEVEL IN ANGRY BIRDS –

AND INFO ON ENTERING SWEEPSTAKES TO WIN A TRIP

TO RIO’s WORLD PREMIERE IN RIO DE JANEIRO

LOS ANGELES, February 1, 2011 – This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.

Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes.

The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

The spot will be available across the web, including http://www.youtube.com/officialriomovie, after the Super Bowl.

About RIO

From the makers of the hit ICE AGE series, RIO is a comedy-adventure, in 3D, about taking a walk on the wild side. Blu is a domesticated Macaw who never learned to fly, living a comfortable life with his owner and best friend Linda in the small town of Moose Lake, Minnesota. Blu and Linda think he’s the last of his kind, but when they learn about another Macaw who lives in Rio de Janeiro, they head to the faraway and exotic land to find Jewel, Blu’s female counterpart. Not long after they arrive, Blu and Jewel are kidnapped by a group of bungling animal smugglers. With the help of street smart Jewel, and a group of wise-cracking and smooth-talking city birds, Blu escapes. Now, with his new friends by his side, Blu will have to find the courage to learn to fly, thwart the kidnappers who are hot on their trail, and return to Linda, the best friend a bird ever had.

RIO arrives in theaters everywhere April 15.

NO PURCHASE NECESSARY. Starts 2/6/11 at 4:00 pm PT, and Ends 3/1/2011 at 11:59 pm PT. Open only to legal U.S. citizens, 18 and older and is subject to Official Rules. For Official Rules visit http://www.rio-themovie.com/officialrules. For alternate means of entry without a purchase, visit http://www.rio-themovie.com/win. Odds of winning depend on number of entries. Void in Puerto Rico, and where prohibited. Winner and guest are each required to have a valid U.S. passport and to obtain a visa to Brazil.

Anjulee Alvares

Senior Publicist, National Publicity

20th Century Fox

1211 Ave. of the Americas, 16th Fl.

New York, NY 10036

212.556.8617 | anjulee.alvares@fox.com[/spoiler]

Share And Comment