Today, Twitter launched a new feature called “Connections” which will show you contacts that you have in common with other people as well as shared followers when you are browsing someone else’s profile. The idea behind this is that by knowing who other people are following that you already follow will help you to find even more people that you have things in common with and thus allow you to connect.
This was a move that was really necessary for Twitter as other sites like Facebook and LinkedIn already have similar features that are ultimately designed to help you expand your network. This helps address a big problem that Twitter has been having with users signing up, look around and then leaving and not returning because they couldn’t quickly find people they knew or had things in common with. According to reports by Experian, U.S. monthly visitors to Twitter actually fell 14% in November 2010 as compared to the same time frame in 2009. With that said though, the people who are going to Twitter are doing so more often and staying much longer.
Even though Twitter has almost 200 million registered users they are still struggling to monetize all that traffic and devise a solid business model. They are working on it though and with more than 110 million “tweets” posted everyday they may just make some money after all.