Cricket Communications announced today that it will debut Muve Music at the 2011 International Consumer Electronics Show. Most people still think of Cricket as a low cost service provider and that may be true, but this deal should make the big boys sweat a bit. If you are a music lover, then this a no-brainer for you, and if this catches, customers of bigger companies like Verizon and AT&T may start to wonder why they are still having to pay for mobile music.
For the first time publicly, people will be able to see and experience Muve Music from Cricket , a new wireless rate plan with unlimited music which has been designed exclusively for the mobile phone and does not require the use of a computer.
For just $55 per month, Muve Music customers will get the following features on Cricket’s nationwide 3G network:
- Unlimited nationwide calling
- Unlimited nationwide text, picture & video messaging
- Unlimited global text messaging
- Unlimited 3G mobile Web
- Unlimited email
- Unlimited data back up
- Unlimited video
And for the first time anywhere in the U.S.
- Unlimited full track downloads
- Unlimited ringtones
- Unlimited ringback tones
With Cricket’s Muve Music rate plan, there are no download fees and no monthly music subscriptions. Customers’ data plans will not be impacted by streaming music over the wireless network and customers won’t be required to use a credit card to purchase music. Unlimited Muve Music is included in the flat rate monthly wireless service plan.
Muve Music has a robust catalog of music content which includes the four major record labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music. So will this make you give Cricket a second look?