That’s right folks, Google is getting into the e-book game and why shouldn’t they since they seem to want to have their hands in everything else.The new online bookstore, called Google eBooks, features 3 million titles, with everything from newly released best-sellers to freely available out-of-copyright books, which consumers can store in a personal online library managed by Google and then read on any device. There is very little setup required and if you have a Google Account then your already half way there.
Let’s be honest, Amazon and their Kindle have a death grip on this market the way Apple has on the personal MP3 player market, but Google can definitely push hard enough to take over that number 2 spot currently held by Barnes & Noble which some folks don’t believe will survive 2011, at least not in its current form. What should help Google even more is that its digital books are compatible with several different reading devices including Barnes & Noble’s Nook and the Sony e-reader, but is NOT compatible with the Amazon’s Kindle because the Kindle does not support the kind of DRM that Google is using.
For many best-seller titles, pricing is set by the publishers, to whom Google will in most cases pay 70 percent of the list price for each sale. For so-called non-agency books sold on Google’s site, in which Google sets the price itself, Google will pay publishers 52 percent of the sale price. Google said it also has partnership with independent booksellers who will sell the titles on their own websites. Ultimately, I think this is a good thing though I don’t know that this will do much for Google’s bottom line, at least not from a financial standpoint. Google is becoming very much like Microsoft in that they are looking to have alternatives in every sector and while it may or may not be the best in that sector, it will be available and integrated with all their other services which will definitely start to make them the convenience choice over the long run.