Microsoft today announced it has sold one million Kinect for Xbox 360 units worldwide in 10 days and is on pace to hit five million by the end of the year. The announcement comes a week before the biggest selling day of the year, Black Friday, and in the wake of increasing momentum for Xbox 360, which led U.S. video game console sales for the past four months.
“We are appreciative of the response we have seen from consumers that has culminated in sales of more than one million units in the first 10 days on the market for Kinect for Xbox 360,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy said “There were lines of customers at our stores all over the country on the night of the Kinect launch, and thousands more are trying it for themselves in our stores every day.”
Before the Kinect launch, Microsoft raised its worldwide sales forecast from three million to five million sensors sold by year-end. Kinect launched in North America on November 4, followed by Europe on November 10, and will land next in Asia (November 18) and Japan (November 20). By this holiday, controller-free games and entertainment will reach more than 60,000 retailers in 38 countries with up to 17 Kinect games available.