Macy’s has announced that it will participate in the launch of Facebook Deals which will offer special discounts when customers check in using Facebook Places. The effort will launch November 4 and be redeemable at Macy’s stores in the continental United States through November 14.
Facebook Places gives people the power to easily share where they are with friends on Facebook, find friends who are nearby, discover new places, and now with Deals, take advantage of special offers by checking in.
When customers check in to Facebook Places from a Macy’s location, they will get a pop-up yellow icon that will include an offer for 20 percent off most apparel, accessories, jewelry and select home items or 10 percent off electrics/electronics, furniture and mattresses. The concept seems novel enough, but man all of this stuff is like opening up Pandora’s Box if you ask me. Sometime in the not so distant future, they will be able to know who you as soon as you walk into a store because they have scanned personalization data from your mobile device. This will allow them to then send you targeted specials and deals straight to your cell. I am not the paranoid type by any means but I think that when it comes to personalization based on the context of your surroundings, I think that the technology is moving much faster than the processes and laws are. What do you think?