EA today announced it has entered into a five-year strategic relationship with Facebook, the deal will create a simplified, more accessible experience for people who play games and purchase virtual goods on Facebook. Under the terms of the agreement, Facebook Credits will become the exclusive payment method in EA games on Facebook.
Pet Society and Restaurant City from Playfish, a division of EA, continue to be two of the top 10 games on Facebook measured by daily active users, and EA has extended two of its most popular sports franchises into successful social gaming experiences, which are now the leading soccer and football games on Facebook. The company also recently announced the upcoming launch of the latest execution of the world’s favorite family game brand, MONOPOLY for Facebook.
As part of the agreement, EA will receive the same 70 percent revenue share for Facebook Credits as is standard for all developers on Facebook.