THQ And WWE Announce Integrated Marketing Agreement

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THQ and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines,, WWE DVDs, and more. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ’s previous marketing efforts concentrated around the launch of individual WWE video games.

THQ has been making WWE video games since 2000

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” said THQ President and CEO Brian Farrell. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”

THQ Marketing Agreement Key Features:

  • THQ video game kiosks featuring WWE SmackDown vs. Raw 2011 and WWE All Stars hosted at 40 WWE live events from Tuesday, October 26, 2010 through Saturday, April 16, 2011.
  • High profile sponsorship of WWE pay-per-views and television programming, with greater in-program integration of THQ video games.
  • Significantly increased online presence, including year-round participation on
  • Integration of video game launches with WWE international events.
  • Cross-promotion in 15-20 WWE DVDs.
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Alex Elliott

Alex Elliott

Senior Writer at ZoKnowsGaming
I'm a big gaming fan who has been playing games since ever since Pokemon Yellow was released in the year 2000. I'm just glad that there are decent rugby games on the PS3 now after years of nothing. I need another Uncharted game...NOW!!!!!
Alex Elliott