EA SPORTS is teaming up with Doritos to change the way you experience Madden NFL 2011. If you love the cool ranch and nacho cheese flavors of Doritos chips you may find a lucky surprise in one of their specially marked bags. These bags come with a downloadable code that will allow you to unlock 3-D mode in Madden NFL 2011. The code can be used through the end of the year. Once the code is used you will be able to access 3-D mode indefinitely. You can also purchase your very own Doritos brand 3-D glasses for $2.99 at www.doritoschangethegame.com
The 3-D experience of Madden NFL 2011 is available exclusively through Doritos. It is also an extension of the Doritos “Change the game” collaboration with EA SPORTS. “Change the Game” allowed fans for the first time ever to pick the cover athlete for a Madden NFL game. Doritos has also released two Madden NFL inspired flavored chips which are Stadium Nacho and Tailgater BBQ. I personally love Doritos but make sure not to get any cheese on my D-pad.