So not that Comcast CFO Mike Angelakis is worried about “ cable cord-cutters”, people who are giving up traditional cable in exchange for multiple(cheaper) online TV viewing options, or anything, but while speaking at Communacopia XIX he detailed the company’s plans for a strategy they are calling TV Everywhere.
TV Everywhere refers to an effort to bring your cable channels to multiple screens via the Internet. The cable industry believes this is the answer to Hulu, YouTube and Netflix among others. The trouble is, I don’t know if it is. What the traditional cable companies don’t seem to be realizing is that how people watch programs is changing and these days they want to control TV more than they want to let the TV control them. There are still a large group of people who have to watch something the first time it airs, but there is an ever growing mass of people who are just fine watching it on-demand via any number of services when they feel like it.
Personally, I really like shows like Glee and NCIS, really want to check out new shows like The Event and Chase, but I am no hurry to change my plans to watch them, and with the options available today, I don’t have to, and people like me are the kind of people that scare cable providers. With certain services you may have to wait a few days to see the latest episode, but you still see it before the next one airs and you don’t have to architect your schedule around your favorite shows anymore. DVR’s provided a lot of the same capability, but most people get their DVR’s from the cable company, which still keeps you tied to them, but with cheap services like Hulu and the like, even that is not the case anymore.
TV Everywhere, which Comcast is calling Xfinity online TV, will be relaunched next month. They say their goal is to provide customers with the content that they want anytime, anywhere and that includes different services through Xfinity and what they call Project Cavalry All-Digital.
To sum up what Comcast thinks about the threat of cord cutting Angelakis said “ When people say there’s cord cutting, we really just don’t see it. And when we think about cord cutting or the flavor of the day, we look at that as primarily competition to our VOD business, not to our core business.” Is this really excellent insight from Comcast or just famous last words? You tell us, leave a comment.