What’s In A Logo, Google Logo “Glitch” Pays Off For One Company And Causes Severe Issues For Some Users
Whether you know it or not, you are all familiar with what are called “Google Doodles”, it’s the interesting variations to the tech giant’s logo on its homepage that we often see to commemorate certain events. Well over the Labor Day weekend, Google released a new one commemorating the discovery of the Buckyball (also known as Fullerenes), but this one proved to be much different from the previous ones.
The interactive graphic was designed in such a way that it took a bizarrely high amount of computing power and by extension electricity to render. There were reports of people’s computers crashing and it apparently ran up everyone’s power bill just a few cents, though that few cents multiplied times the number of people that use Google and that number is absolutely staggering.
But it wasn’t bad for everyone. If you actually clicked the logo (and a lot of people did) then it took you to the Google search of the term “Buckyballs”, which in turn lead lots of people to the page of a company that produces a desktoy of the same name. The Buckyballs desktoy is a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways. The company’s homepage received over 2 million unique visitors, which turned into an alarming sales jump of 10,000 units sold in a single day or for them more than a quarter of a million dollars in product sales. Since then the term “Buckyballs” has rocketed to the top of retail and keyword search-term charts!
Google hasn’t yet commented on what exactly happened, but I guess there is quite a lot in a logo huh?