There have been several reports that sales for this year’s installment of Madden were poor, but that’s not what EA is saying. With the biggest marketing campaign ever for a Madden game I am sure that this year’s sales aren’t exactly what they projected, but positive sales are positive sales.
EA announced today that Madden NFL 11 is delivering a strong performance in August in both retail sales and direct-to-consumer digital revenue. Based on internal estimates, Madden NFL 11 is the #1 selling game in North America in August – sales are projected to be up approximately 5% year-over-year across all platforms for the month.
“Madden NFL 11 is the number one selling game in August, and the game has created enormous enthusiasm in the online community,” said Peter Moore, president of EA SPORTS. “Each day on consoles, fans are playing as many games online as the equivalent of 750 full NFL seasons.
This month, Madden NFL 11 has reached a number of important milestones:
- On the strength of the Madden NFL Ultimate Team game mode being released this year at launch, digital revenues for Madden NFL 11 are up more than 200 percent year-over-year.
- Madden NFL 11 gamers have averaged more than two million online connected game sessions each day. Nearly 20 percent of all online play has been logged on a brand new feature, Online Team Play. The mode allows fans to go online and play 3-on-3 with, or against, their friends.
- The innovative new GameFlow play calling system in Madden NFL 11 has been a hit, with 85 percent of players having used the new feature that streamlines play calling and shortens overall game length for a more accessible experience. Says ESPN.com: “GameFlow is a complete game-changer.”
- Madden NFL 11 debuted as the #1 top grossing application for Apple’s mobile platforms on the day it launched – the first time one game franchise has held the top grossing position in multiple platforms in the App Store.