In its effort to make product packaging more convenient for customers and less impactful on the planet, Dell has eliminated the use of more than 18.2 million pounds of packaging material since 2008. For perspective, that’s approximately the same weight as 226 fully-loaded 18-wheelers or almost 4,184 small pick-ups.
The reductions, reported yesterday in Dell’s 2009 Corporate Responsibility report, result from the company’s “three Cs” packaging strategy, which focuses on the cube (packaging volume); content (what it’s made of) and curbside recyclability of its packaging materials. Today, more than half (57 percent) of Dell’s packaging materials can now be conveniently recycled by customers using their local curbside pick-up programs. The company is aiming for that number to be 75 percent by the end of 2012.
Shout out to Dell for taking being environmentally friendly seriously and putting their money where their mouth is. Hopefully, the rest of the technology community has or will follow suit. What do you think about this?