ZoKnowsGaming Talks Web Site Optimization With Mashable.com CTO Frederick Townes

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So for those of you that have been living under a rock and don’t know who Frederick Townes is here is a little background. Mr. Townes is a native of Milwaukee, Wisconsin and graduated from Boston University where he studied Computer Science and Mathematics. He founded W3Edge in 2003 and become the Chief Technical Officer for Mashable.com in 2007. At Mashable he is responsible for taking care of technical related issues, the construction and maintenance of their network of sites and ensuring that Mashable’s infrastructure is as up-to-date as its content. His passions and experiences are diverse ranging from founding startups, user interface design and development, blogging and internet marketing.

Mr. Townes Founded W3Edge in 2003.

So now that you a little more about the man, let’s get to the nitty gritty and talk tech.

ZoKnowsGaming: Why did you create the W3 Total Cache plugin for WordPress in the first place?

Mr. Townes: The plugin was born of addressing scale issues at Mashable.com, the principles apply to all web applications, so I decided to open source it to help those who could not afford to have a CTO for their businesses/hobbies.

ZoKnowsGaming: Why are blazing fast web site performance and an optimal user experience so important to you?

Mr. Townes: Major search engines and numerous industry personalities have identified that user experience is directly related to reducing learning curves and growing revenues. As an executive a solid portion of my time is spent focusing on the user.

ZoKnowsGaming: You are a major voice in the WordPress community, why are you so passionate about WordPress as a platform?

Mr. Townes: I think there are many more well-known personalities in that niche, however I’ve been using WordPress for years and find that it has the extensibility clients need and with a small learning curve. The combination provides the leverage I need to focus on what I want to build/achieve.


Mr. Townes Is Also CTO of Mashable.com

ZoKnowsGaming: Your the CTO of Mashable.com and the Founder and CEO of W3Edge, how do you find time to do it all?

Mr. Townes: Talented teams. Research done at W3 EDGE directly benefits Mashable so there is some overlap in focus more often than not.

ZoKnowsGaming: Besides Mashable and W3Edge, what other ventures are you working on that our readers should know about? What’s next for you?

Mr. Townes: There are two other startups that are in early stages that will be coming into the public eye soon enough.

ZoKnowsGaming: Your W3 Total Cache plugin is the best caching plugin for WordPress out there we think and that’s why we use it here at ZoKnowsGaming.com. What are your plans for it, will you continue to develop it as a free plugin and/or are the plans for a premium version with more capability on the horizon?

Mr. Townes: I don’t see a reason to make it a freemium plugin at present. However there will be some add-ons later that likely cannot be given away for free, but those likely will be centered around the needs of larger enterprises so that would be fitting.

ZoKnowsGaming: If you had one piece of advice for folks that were really getting serious about running a major website on WordPress, what would it be?

Mr. Townes: Focus on the user. Caching is about performance, performance is what the user’s want. When users have time to sit and think between clicks, that thought might about going back to Google to search again. Reduce risk, now you have the tools.

Alright folks that’s its, that’s a wrap, although we wonder what those two start-ups he mentioned are all about, guess we will just have to wait and see. Again, we would like to thank Mr. Townes for chatting with us and we’ll see you next time.

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Lorenzo Winfrey

Lorenzo Winfrey

Editor-In-Chief at ZoKnowsGaming
I am the Co-Ceo of DLT Digital Media. We are a company that is focused on developing new and innovative web properties in addition to developing WordPress based web sites for others. But before I was all that, I was a gamer.
Lorenzo Winfrey