Madden NFL 11 Receives The Biggest Marketing Push Ever For A Madden Title

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Had enough Madden NFL? I didn’t think so.

Here is a recap of all the events leading up to the release of  Madden 2011. Just in case you were keeping score.

Madden Gras:

Held in New Orleans, in honor of Drew Brees, the first fan-voted cover athlete in the history of the franchise, Madden Gras will resemble an authentic New Orleans-styled event. Madden Gras will include a parade through some of New Orleans most popular streets, featuring themed floats and commemorative beads.

As the official retail partner of Madden Gras, GameStop will host first-to-play game kiosks for fans to get ready for the midnight launch. Musical guests playing at Madden Gras include Big Boi and local New Orleans bands such as Galactic, Cowboy Mouth, and the Rebirth Brass Band.

Appearances will also be made by former NFL superstars including Marshall Faulk, Rickey Jackson (member of the 2010 Pro Football Hall of Fame class), Marcus Allen, Deuce McAllister and Bobby Hebert, among others.

The Epic Marketing Campaign:

The “Madden to the People” advertising campaign captures the passion and excitement that fans around the nation have for the best selling sports video game franchise of all-time.

In the commercial, NFL superstars including Madden NFL 11 cover athlete Drew Brees (Saints), Ray Lewis (Ravens), Mario Williams (Texans), Larry Fitzgerald (Cardinals), Justin Tuck (Giants), Antonio Gates and Luis Castillo (Chargers) surprise hardcore and casual fans in New York, New Jersey, Dallas, and San Diego for one-on-one match-ups in Madden NFL 11.

Visit the EA SPORTS Madden NFL 11 Facebook page and YouTube Channel to view the new commercials and webisodes featuring behind-the-scenes footage from the making of “Madden to the People” at

TV Shows:

For the second straight year, EA SPORTS hosted the Madden NFL 11 Pigskin Pro-Am, a match-up pitting two teams mixed with NFL legends and Hollywood celebrities in a high-scoring flag football game.

The game appeared on NBC prior to the Pro Football Hall of Fame game on August 8 featuring the Dallas Cowboys vs. Cincinnati Bengals. Competing from Malibu, California, the two teams were led by Super Bowl-winning quarterbacks Joe Montana and Kurt Warner, and featured an all-star roster of talent including NFL legends Jerry Rice, Michael Irvin, and Deion Sanders and celebrities Craig Robinson, Maria Menounos and Stacy Keibler. The Gamers, led by Joe Montana, prevailed 90-89, and Maria Menounos was named the Madden NFL 11 Pigskin Pro-Am MVP.

The Madden NFL 11 Pigskin Pro-Am will re-air on NFL Network on August 19 at 8 pm EST.

The “Making of Madden NFL,” a 60 minute program that showcases the story of how Madden Football grew to become a cultural phenomenon and airs on NFL Network on August 10 at 8pm EST.

Madden NFL 11 hits stores nationwide tomorrow, but if you can make it to one of the Gamestop midnight openings, you can have even earlier.

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Michelangelo Pereira

Michelangelo Pereira