EA and the Premier League have announced that EA Sports has become the Official Sports Technology Partner of the Premier League. Under the partnership, EA Sports will expand its current relationship with fans of the Barclays Premier League with exclusive enhanced experiences and even greater authenticity inside of EA Sports Football products.
In their new role EA Sports intends to find new ways to leverage actual match and performance data to deliver improved interactive football experiences that match the complexity, finesse and excitement of a real world football match. EA Sports will explore several approaches including:
- The EA SPORTS Player Performance Index – They will sponsor the Premier League Player Performance Index that will soon expand to include new performance data that will now account for time and distance measurements. This will allow for detailed statistics such as the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and more. With direct access to the Index they will be able to extend the authenticity and depth of its football franchises including future versions of FIFA.
- EA SPORTS Team of the Week – Available at www.premierleague.com, they will publish the EA Sports Team of the Week. The team will be based on ratings from the Player Performance Index after each round of the Premier League and will be integrated into EA’s football games.
- Barclays Premier League Broadcast Branding – Branding will appear on-screen, linked with live match statistics, during all Barclays Premier League broadcasts in the UK and overseas.
- Barclays Premier League Match Broadcast Enhancements: Using EA Sports graphics, animations and interactive technology combined with real-time, real world data feeds, EA will work with broadcasters toward enhancements for match day broadcast analysis that will bring football fans closer and deeper into the action direct from their sofa.
In addition to the partnership agreement, they have also agreed upon an extension to the Electronic Game License. Building on FIFA 10 gameplay, FIFA 11 will see new game modes and innovations that will be revealed in the coming months. FIFA 11 will be available in stores world-wide this Fall/Winter for PS3.