2K Sports, in collaboration with Duck Down Music, today announced the winners of its soundtrack contest for NBA 2K11 after thousands and thousands of votes had been cast and the winners have been revealed as Bay Root Productions, a collective from San Antonio, TX, who was selected as the top producer and Yung Automatik from Aurora, IL who was chosen as the best MC for the track “Go Hard or Go Home”, and both will have the opportunity to be featured on the upcoming NBA 2K11 soundtrack.
“2K Sports is known for soundtracks that raise the bar in creativity, while complementing the different sports titles we develop”, said Jason Argent, vice president of marketing at 2K Sports. “By partnering with Duck Down Music to attract the best aspiring producers and MCs to create unique and original music for NBA 2K11, fans of the franchise will once again have a soundtrack that matches the quality of the acclaimed gameplay”.
The contest was split into two phases with the first being the the Producer Contest, which launched on March 8, 2010, and challenged producers to create one sample-free instrumental, resulting in more than 500 submissions within a two-week window. The best 10 were picked by 2K Sports and Duck Down Music with a vote by the general public to determine a winner and Bay Root Productions received 47% of more than 200,000 votes that were cast during the voting period.
The second phase was the MC Contest. Beginning on April 6, 2010, MCs had four weeks to submit one clean song using Bay Root’s winning instrumental track. The top ten songs were determined by Duck Down Music and 2K Sports on May 4, 2010, and posted on www.XXLMag.com for fans to hear the submissions. ‘Yung Automatik’ who was chosen as the best MC for the track “Go Hard or Go Home”.
Together, the grand prize winners will have the opportunity for their song to be placed on the music soundtrack for NBA 2K11 and become the featured track in NBA 2K11’s upcoming NBA Finals TV Spot that will air during the first week of June 2010. In addition, the winners will receive an all-expense-paid trip to New York City, where they will have the special opportunity to perform the song live at Duck Down’s CMJ Showcase in October 2010.