Activision announced today that Infinity Ward’s much-anticipated Call of Duty®: Modern Warfare® 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.
Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day, the blockbuster title sold through approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates.
Of course these are still only initial internal estimates but if they come in anywhere near the 4.7 million units that Activision is estimating then it may turn out to be one of the greatest feats in not just gaming but media history. Lots of people think that video games are all fun and games, but this proves that when it comes to making games that sell Activision isn’t playing around. You can’t help but be in awe, now let me try and actually get online on MW2 and get some multiplayer going.