Activision announced today that Blur, the company’s highly anticipated foray into the racing genre, is now scheduled to ship in 2010. The company is moving Blur from 2009 to give the development team more time to enhance the game’s innovative and distinctive online multiplayer gameplay.
“We are committed to making Blur a great new racing franchise, and we are very encouraged by the game’s design,” stated Mike Griffith, President and CEO, Activision Publishing. “The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience.”
We can’t say this was unexpected because it wasn’t based on recent comments by Activision CEO Bobby Kotick about congestion in the marketplace and more games possibly moving into the 2010 calendar year. What I do have a problem with is them saying it is to optimize the multiplayer mode, are they serious? The holiday season is about to see some big blockbusters with MW2, Assassin’s Creed 2, Rachet and Clank Future: A Crack In Time just to name a few, there is nothing wrong with shifting you street date so you don’t have to compete with those titles, its just good business but don’t make up some lame excuse like optimization of the multiplayer mode. Oh well, that means when Blur finally does come out, it better be good.