According to Sony since the new 120GB PlayStation 3 hit retail stores, top retailers have reported a 300% lift in PS3 hardware sales and an increase of 140% in total hardware revenue across the PlayStation portfolio when comparing the first week of September to the week before the $299 price adjustment. Concurrently, the launch of a new PS3 marketing campaign, “It Only Does Everything,” will continue to drive consumer education and awareness to the expansive PS3 benefits and features throughout the holiday season.
The launch of PSPgo on October 1 will continue to fuel consumer appetite for entertainment content and those eager to take the PlayStation experience on the go. PSP owners will have access to a tremendous library of movies, TV shows, comics, and exclusive games, such as LittleBigPlanet PSP, SOCOM: U.S Navy SEALs Fireteam Bravo 3, Jak and Daxter: The Lost Frontier, Final Fantasy Dissidia, Madden NFL 10 and many more.
And the best is yet to come. According to the August OTX industry survey of the launches that gamers want to buy most, 5 of the top 10 titles were on the PS3, including God of War III, Final Fantasy XIII, Gran Turismo 5, and Call of Duty: Modern Warfare 2 (not a PS3 exclusive) — more than any other console. SCEA is gearing up for one of the best content line ups in its history with some of the most anticipated releases launching in October with UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. With more than 25 exclusive titles slated through the holiday and into early next year, these games are just the tip of the iceberg. No other entertainment device is better positioned for this holiday.
That’s Sony’s position and to be quite honest I am inclined to agree with them. The sheer volume of quality exclusives they have coming up is staggering. The price drop has spurred sales as they expected it would and I think that surge will continue far into the middle of next year. This might just be the perfect storm brewing for Sony and they seem to amping up their aggressiveness as far as marketing to try and capitalize on it. The fact of the matter here is that it is Sony’s time, they must strike now because there will NEVER be a better set of circumstances for them to gain market share and close the gap on Microsoft and Nintendo. Neither Microsoft or Nintendo have an exclusive gaming lineup that can compete, neither really has anything game-changing that can stem Sony’s momentum at least not for the next few months. If Sony pulls out all the stops, the next gen console picture could look very different this time next year, though whether or not Sony can capitalize on this great set of circumstances remains to be seen and if they don’t they will have no one to blame but themselves.