That’s right folks, the head of Activision Bobby Kotick has warned Sony that his company – the world’s largest third-party publisher – may cease support for the PS3 and PSP. Kotick pointed out slow PS3 sales and the console being expensive to develop for as the main drivers. He openly wondered whether by as soon as 2010 they could cease to support the PS3 and only focus on the Wii and Xbox. This is relevant because this is pretty much the first time that a third party publisher has just come out and said to a console maker we might stop supporting your console if sales don’t increase. Kotick recommended that in order to spur sales Sony needed to lower the price of the PS3 which Sony has repeatedly refused to do.
Activision is just blowing smoke.
Activision-Blizzard is a voice to be reckoned with, they are the makers of such titles as Call of Duty, Guitar Hero, and most recently Prototype. To be quite honest do I ever see a time when we won’t see those titles on the PS3, no, but these comments are definitely a shoot across Sony’s bow. All in all, I think that most places are making much to do about nothing, but if this is a bluff by Activision they may be picking the wrong kid to fight with. I mean in these economic times can any third party developer really overlook a console with a 22.5 million install base, even if its currently in last place.
has some really big titles coming up and I think that they are putting in place the pieces to really increase that install base substantially over the next year on their current road map and a price drop would really boost that, I mean there is really only an 8 million unit difference between PS3 and Xbox 360 and though that sounds big its not insurmountable in gaming terms. Another thing to note and this is very important is that the PS2 is still outselling the majority of the next gen consoles as well as the last gen consoles, and that install base is HUGE. Activision doesn’t want to run the risk of Sony saying that if they don’t support the PS3, then they can’t support the PS2 now that could really hurt Activision pockets because as we all know at $99 the number of PS2 owners is bigger than all of the next gen consoles combined. For now its a chess match, but at ZKG we think this will be more of a draw than a checkmate for either side.
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