As I write this I am amazed at the hubris that Sony continually displays. If you read this blog then you obviously know that I am a PlayStation 3 fan but if Sony is not careful they could end up on the outside looking in. I think that from a technical standpoint that Sony has the superior console but as was proved the last time around the technologically superior console does not always win. The key to winning the console wars is market saturation, you need to have your console in more homes than the other guys.
Will gamer’s start to say no to Sony if they don’t make a price cut on the PS3?
I thought that Sony understood this, but as the Wii started out at a very low price and Microsoft has recently dropped the price of the XBOX 360 it would seem that Sony would get the picture. Sony’s unwillingness to lower the price of the PS3 console is the biggest mistake that they could make at this point. It has been a few years since the consoles hit the market and there is yet to be a clear winner, what does this mean?
This means that gamers aren’t sold on any console yet. People like the Wii but they have two major problems, they can’t seem to make enough of them to meet demand which is costing them so much money and it’s not a hardcore gamer’s console. The XBOX 360 has some great exclusives such as Halo and Gears of War series however it has some unusually high failure rates. That leaves you with the PS3, which has the horsepower to do just about anything, is relatively stable, and has a huge following from the PS2. The problem with the PS3 now though is that it doesn’t have nearly as many worthwhile exclusives and its about $200 more than the other guys. The part about the exclusives can be work around but the price point difference is unacceptable, especially in this economy. When it comes down to Christmas and a parent has to decide between a PS3 console at $399 and a XBOX 360 at $199, no matter what the kid really want this is an easy choice.
Which one do you prefer?
As the maker of a non-essential item in a weak economy, Sony needs to wake up and smell what’s cooking like Microsoft and Nintendo have. The name of this game is solidifying yourself as the console of choice and if Sony is not careful they will lose this round and if they do it will be no one’s fault but theirs. The bottom line to this post is that Sony needs to get it together and match Microsoft price for price on the PS3 or risk conceding the next gen console war to Microsoft and Nintendo. Sony’s current price point is a prohibitive factor right now and needs to be corrected. Get it together Sony or risk going the way of the dinosaur.